This second generation had to face the economic crisis. In 2011 the company reinvented itself, not only in product, but in all business areas. Carrying out deep marketing studies that would lead them to achieve their current identity.
In this regard, a feasibility plan was drawn up marking a two-year term to redirect the trend and recover sales. A year later we not only kept ourselves alive, but also managed to open up foreign markets, such as the United States, Canada, Panama or Russia, where we have consolidated ourselves today.
Since 2014 business growth has been continuous and for this year the forecast for Cordovan businessmen is to reach a turnover of 6 million euros after growing by 15%. To reach this level they have invested in new production and design teams and in reinforcing the staff. The R + D + i department has played an important role in this comeback, to which they allocate 5% of annual sales.
We already export 15% of our production and we intend to reach 20% in the short term. The furniture firm It covers both the traditional channel of stores and decoration studios, that open the opportunity to opt for comprehensive design projects.