The online sale of movable weight gain

Buy online furniture

According to the study 'The e-shoppers Europeans furniture and decoration'Elaborado por Vente-Privee.com, the 'e-commerce' is increasingly important in this sector. So, the 45% of online shoppers Spanish and acquire furniture or decoration via internet, marginally less than the EU average (60%).

Another prominent figure of the study, conducted through interviews with more than 4.000 people in Spain, France, Italy and Germany, is that the 'e-shoppers' spend more money and buy more decorative items that consumers offline.

Regarding the selection criteria, only the 15% He says choosing a cabinet based on a low price as a priority criterion. The design and aesthetics are the priority for the 43% and value- Price for 38%.

In Spain, the decoration market online is booming, being that, experts of Vente-Privée, "It is in times of crisis when concerns about the decoration increases and spending more on furniture".

As Amueblamientos

As to areas of the house, the living room is where almost two out of five online shoppers who spend more state budget. By age and sex, men (47%) and women (53%) almost equally enjoy purchasing these items online. The buyer "type" is young (the 45% It is between the 18 and 35 years old), city (54%) and high income (29%).

Online stores and traditional furniture join forces

While the trend of buying decor and furniture through the internet is on the rise, many, combined with the traditional channel; at shops midrange (the 64%), followed by decoration and DIY stores (46%) and lastly high-end stores and design (35%).

Source of news: FATHER Web Directory

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